A collection of illustrations used on social media, website, for a printed advent calendar and as visual merchandising around the world during Christmas season.
Challenge
The main recurring elements are the IWC headquarters building in Schaffhausen and the employees working in it, exchanging gifts and preparing for the Christmas holidays.
The illustration above was divided into 15 scenes and posted on the official IWC Schaffhausen Instagram profile. (Click on the image to zoom in)
The viewers were asked to find a different famous character hidden in each scene.
All posts are carousels that gradually zoom-in and end with an animation, revealing the IWC timepiece worn by the main character.
Goal
Festive omnichannel approach to holiday campaign.
On social media new images every two days, encouraging users to spot various IWC personalities like professional American football player Tom Brady. The activation is further supported with engaging filters and local Instagram Stories from boutiques around the world.
Result
The physical journey begins at the boutique window where visitors may view illustrations localized to specific cities such as New York or Paris. Customers can scan a QR code on the window leading to the landing page for the campaign.
We have taken a cheerful approach to the holiday campaign by illustrating and animating world famous watchmaker Kurt Klaus known for inventing the autonomous IWC perpetual calendar mechanism. Mr. Klaus worked under legendary watchmaker Albert Pellaton before developing the technical module that would ultimately set IWC apart in the industry.
Festive omnichannel approach to holiday campaign
